Job Description/Requirements
Responsibilities:
Social Media Strategy:
- Develop and implement a comprehensive social media strategy aligned with the company’s goals and objectives.
- Identify target audiences and create content tailored to their interests and needs.
Content Creation:
- Create, curate, and manage engaging content (text, images, videos, etc.) for all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Develop a content calendar to ensure consistent and timely posts.
Community Engagement:
- Monitor, respond to, and engage with followers, clients, and potential clients on social media platforms.
- Foster a sense of community and build relationships with online audiences.
Analytics and Reporting:
- Track and analyze social media performance using analytics tools.
- Prepare and present regular reports on social media metrics, including engagement, reach, and conversion rates.
- Use data-driven insights to optimize content and strategy.
Brand Management:
- Ensure brand consistency across all social media platforms.
- Develop and maintain a strong and positive online brand image.
Advertising and Campaigns:
- Plan and execute social media advertising campaigns to promote properties, services, and events.
- Manage social media advertising budgets and monitor campaign performance.
Collaboration:
- Work closely with the marketing team to integrate social media efforts with broader marketing strategies.
- Collaborate with other departments to gather content and promote company initiatives.
Trend Monitoring:
- Stay updated with the latest social media trends, tools, and best practices.
- Implement new features and tools to enhance the firm’s social media presence.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role, preferably in the real estate industry.
- Strong understanding of social media platforms, tools, and best practices.
- Excellent written and verbal communication skills.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
- Creative thinking and a keen eye for design.
- Ability to multitask and manage multiple projects simultaneously.
- Strong organizational and time-management skills.
Attributes:
- Creative and innovative mindset.
- High attention to detail.
- Strong interpersonal and customer service skills.
- Ability to work independently and as part of a team.
- Adaptability and willingness to learn new skills.
The Solid Star Paradise is a real estate company and an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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