Brands and Communication Manager

Responsibilities:

• Develop and execute brand strategies to promote brand growth and market expansion.

• Implement brand initiatives and properly leverage marketing communications to manage the company.

• Oversee internal communications strategies to drive employee engagement and inclusion across the organization.

• Craft content for internal & external communications activities and procedures, enhancing cross-functional engagement and brand image.

• Lead product/service promotion strategies for print media and digital campaigns to support product/service launches and sales drives.

• Monitor and ensure the uniformity of corporate communication plans, templates, taglines, and logo usage.

• Collaborate with marketing teams to align brand strategies with business objectives and improve market positioning.

• Collaborate with marketing teams to align brand strategies with business objectives and improve market positioning.

• Analyze the brand’s performance, using data to improve profitability and leadership positioning in the market. 

• Implement strategies to enhance brand visibility and awareness among target audiences while ensuring compliance to statutory regulations.

• Other responsibilities as may be assigned by the organization. 

Requirements: 

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field
• Minimum of 4 years of proven experience in Brand Management, and Corporate Communications preferably in the Healthcare or Insurance industry.

• Excellent verbal and written communication skills.

• Ability to craft compelling messages tailored to diverse audiences in the health and insurance industry.

• Excellent skills in MS Office applications and other relevant software.

• Team player with excellent collaboration and interpersonal skills.

• Analytical mindset with the ability to gather and interpret data, derive insights and make data-driven recommendations.

• Ability to display a high level of adaptability in any given situation.

• Advanced negotiation and decision-making skills.

• Ability to multitask, prioritize, and manage time effectively.

• Demonstrate creativity in developing engaging communication materials and storytelling.

• Strong understanding of brand strategy, visual identity, and corporate communications principles and best practices.