Digital Marketing Lead

Responsibilities:

• Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy across all key channels, including social media, email, SEO, and paid ads.
• Campaign Management: Oversee and manage client campaigns from start to finish, ensuring objectives are met and campaigns are aligned with business goals.
• SEO & Analytics: Lead SEO initiatives to improve organic search visibility, and regularly analyse marketing performance data, using insights to refine and adjust strategies as needed.
• Content Strategy & Distribution: Collaborate with the content team to create and distribute engaging content across various platforms, optimising for reach and engagement.
• External Coordination: Manage relationships with external agencies and partners to implement specialised tasks, such as advanced analytics, ad buying, and creative development.

Requirements:

• Strategic Thinking: Ability to plan and execute effective digital marketing strategies, with a focus on long-term growth and short-term results.
• Analytical Mindset: Use data to make informed decisions and optimize marketing performance.
• Adaptability: Stay current with industry trends and be flexible to adjust campaigns in response to the evolving marketing landscape.
• Leadership & Collaboration: Lead and coordinate with internal and external teams to ensure all marketing efforts are aligned and successful.
• Proactivity: Anticipate challenges, identify opportunities, and take initiative to ensure continuous improvement in digital marketing efforts.
• Minimum of 3 years of experience in digital marketing, with a deep understanding of the Nigerian market.
• Strong knowledge of the marketing landscape, especially digital with SEO, social media marketing, email marketing, and paid digital advertising.
• Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) to track and optimise campaign performance.
• Experience managing omni-channel marketing campaigns, ensuring cohesive messaging across platforms.
• Excellent communication and leadership skills, with the ability to work cross-functionally with content teams and external agencies.
• Proven ability to drive traffic, generate leads, and increase conversions through digital marketing efforts.

Benefits:

• Access to advanced marketing tools and software to support your work.
• Opportunities for professional development and career advancement.
• A dynamic, fast-paced work environment with a focus on innovation.
• Work with an energetic team that values creativity and performance.
• Opportunities for growth.

Remuneration: NGN 150,000-200,000