Job Summary
The Digital Marketer will be responsible for developing, implementing, and managing online marketing strategies that drive traffic, engagement, and sales across all digital platforms. This role requires a deep understanding of digital marketing channels, analytics, and the ability to create compelling content that resonates with our target audience
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Minimum Qualification
:
Degree -
Experience Level
:
Mid level -
Experience Length
:
3 years
Job Description/Requirements
Responsibilities:
- Strategy Development:
Create and execute comprehensive digital marketing strategies that align
with business objectives and drive growth. - Content Creation:
Develop and manage content for various digital platforms, including social
media, websites, blogs, and email campaigns. - SEO & SEM:
Optimize website content and structure for search engines, manage paid
search campaigns, and track performance to maximiz e ROI. - Social Media Management: Oversee the company’s social media accounts, create
engaging content, and monitor audience interactions to increase brand
awareness. - Email Marketing:
Design, execute, and analyze email marketing campaigns to nurture leads
and engage existing customers. - Analytics & Reporting: Monitor and analyze digital marketing performance
using tools like Google Analytics, providing insights and recommendations
for improvement. - Paid Advertising:
Manage and optimize online advertising campaigns (e.g., Google Ads,
Facebook Ads) to increase visibility and conversions. - Collaboration:
Work closely with the creative, sales, and product teams to ensure
consistency in messaging and to support overall marketing goals. - Trend Analysis:
Stay updated on the latest digital marketing trends, tools, and best
practices to keep our strategies current and competitive.
Requirements:
- Bachelor’s degree in Marketing, Communications, Digital
Media, or a related field. - Minimum of 3 years of experience in digital marketing or a related role.
- Proven track record of developing and executing
successful digital marketing campaigns. - Proficiency in digital marketing tools and platforms,
including Google Analytics, Google Ads, SEO tools, and social media
management software. - Strong analytical skills and the ability to interpret
data to drive decision-making. - Excellent written and verbal communication skills, with
a creative flair for content creation. - Experience with email marketing platforms (e.g.,
Mailchimp, HubSpot) and CRM systems. - Ability to manage multiple projects and meet deadlines
in a fast-paced environment. - Strong understanding of SEO, PPC, social media
marketing, and content marketing.
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